If you are just getting started with SEO, you can easily be overwhelmed with information. You have to brace yourself for a wide range of tactics, technical terms, and tips. As you try to find your way in this industry, you only need to focus on a few things. That said, here are some top SEO tips that will see you improve your website’s ranking in 2020.

Pay Attention to Ranking Factors

You need to start by understanding what works for your website and what doesn’t. Therefore, start by exploring some key ranking factors used by major search engines. While some elements carry more weight than others, you should brace yourself for hundreds of ranking factors. Learning is a continuous process considering that Google keeps updating ranking algorithms to enhance the ranking experience.

Optimize for Mobile

This should probably be one of your first lessons. Optimizing your site mobile is critical to growing your traffic volume and also improving your rankings. It is estimated that close to 60% of searches in Google are done from mobile devices. Therefore, failure to optimize your website for mobile could see you lose a significant chunk of traffic. Even better, Google is quick to reward websites that are optimized for mobile.

Content is King

You should provide your audience with engaging content. Besides just producing content, you also need to optimize the content for search engines. As a tip, you should start by creating content, then optimize the content. Do not start by picking keywords and then start forcing content around them. You also need to conduct some keyword research to help you create content that your users will find relevant.

Focus on User Experience

Your visitors are bound to stay longer on your website if they find it appealing. Therefore, you need to work on things such as load times, navigation options, and aesthetics. Working on the user experience will see your visitors spending more time at your site, which is an essential requirement for boosting your conversion rates.

Get Social

Even if you invest in quality content, it is important to inject some social aspects into your website. In light of this, add a social media dimension to your site. A social media presence goals a long way to grow your reach, considering that most people turn to social media platforms for information or answers to your queries.